From DMs about settings to a preset pack that sells on payday
Example story with a fictional creator. Real stories come after launch, only with the creator’s consent.
Before
Thando answered the same Instagram DM every week: “What settings do you use?” She sent screenshots for free and lost hours doing it.
What Thando set up
- Bundled her Lightroom settings into a preset pack at R149, delivered on WhatsApp
- Added a keyword reply, so fans who comment PRESETS get the link
- Scheduled a small broadcast for the 25th, when most of her fans are paid
What changed
- 35Preset packs sold in the first month
- R5 215Earned in the first month
- 54%Sales in payday weeks
“I stopped sending screenshots and started sending a link. Payday is my best week now.”
Sells: Golden Hour Lightroom presets, The Shoot Club membership.